Nothing’s budget-friendly brand CMF announced three new products, including a $200 smartphone

CMF, a budget-friendly sub-brand Nothing announced last August, has officially unveiled a trio of new products. There’s a smartphone, a watch and earbuds, all of which seem to be modest in both price and features.

Let’s start with the smartphone. Nothing made a splash with its original smartphone, the Nothing Phone 1, and the appropriately-named CMF Phone 1 hopes to follow suit. It wouldn’t be a Nothing-adjacent product without some quirky design elements, and the CMF Phone 1 certainly has its share.

The back cover is interchangeable, so users can swap out to different colors and designs on the fly. The company says this design element makes it easy to access the internal components of the phone for repairs and maintenance tasks. There’s also something called an accessory point on this back cover. When unscrewed, this input point can attach to accessories like fold-out stands, card holders and lanyards.

As for specs, there’s a newly-designed 8-core MediaTek Dimensity 7300 5G processor, a 6.67-inch Super AMOLED display with a 120Hz adaptive refresh rate and a ‘flagship-grade” 50MP main camera sensor developed by Sony. There’s also a 5,000mAh battery and 8GB of RAM. These are mid-grade specs, but still decent. Perhaps the biggest feature here is the price. The CMF Phone 1 costs just $200 and is available right now. The various back covers and accessories will be available later in the month.

The CMF Watch Pro 2 is a follow-up to last year’s timepiece. The design here is completely different, with a rounded shape rather than the squarish look of last year’s model. There’s an auto-brightness adjustment algorithm, improved sleep tracking and customizable widgets. The watch ships with a 1.32-inch always-on AMOLED display, built-in GPS, an accelerometer, an ambient light sensor and a trio of health-tracking sensors. The company promises 11 days of use per charge, though that metric shrinks to nine days with “heavy use.”

Just like the CMF Phone 1, there are some unique customization options here. There are multiple bands to choose from, of course, but users can also swap out the bezel to “switch fluidly between styles to suit any occasion.” These additional bezels are just begging to get lost underneath a couch cushion somewhere, but we appreciate the thought. One thing hasn’t changed with this refresh. It’s still just $69. The Watch Pro 2 will be available on July 11.

Finally, there’s a follow-up to CMF’s original earbuds. The Buds Pro 2 offers active noise cancellation and algorithmic spatial audio. The charging case features a control dial that can be customized to adjust nearly every aspect of playback. The battery life seems decent enough, though gets a major hit when using ANC.

These earbuds did get a slight price increase. Last year’s version was $49 and these are $59. The Buds Pro 2 will also be available on July 11.