Boston Made, Inc. Brings Its Entire Brand Family Under One Corporate Roof at BostonMade.com

WORCESTER, Mass. — October 9, 2026 — Boston Made, Inc., the Delaware-incorporated marketing agency with a mergers, acquisitions and restructuring practice, today announced that BostonMade.com is once again the company’s primary corporate website and the single front door to the full Boston Made family of brands.

The relaunch returns the company’s long-running WordPress publication — more than 180 stories, 57 pages, events, memberships and a working shop — to the main domain, and organizes every Boston Made property around a clear role. Instead of a dozen sites competing to tell the same story, each one now does one job well, and BostonMade.com connects them.

One company, one map

Under the new structure, visitors can move between the parts of the company without guessing where they are:

• BostonMade.com — the corporate home: who Boston Made is, how it is structured, its services, governance and investor information.
• app.bostonmade.com — the centralized hub and Boston Made+ membership, where accounts, tools and billing live.
• BostonMadeInc.com — the Boston Made Newsroom, home to company announcements and daily coverage.
• reader.bostonmade.com — the Boston Made Reader, a free, no-login reading app that gathers every story published across the network in one place.
• BostonMade.org — the Boston Made Foundation, the company’s philanthropy and community directory.
• brands.bostonmade.com and bostonmade.com/brands — the complete, alphabetized directory of brands.
• ATLAS — the company’s coordination layer, now hosted at atlas.bostonmade.com.

Why it matters for clients and readers

Boston Made works with owners who need marketing that pays for itself and, when the time comes, guidance on buying, selling or restructuring a business. Those clients need to find answers quickly. By consolidating the corporate story on one domain, Boston Made is cutting the number of clicks between a first visit and a real conversation, and making it easier for search engines, partners and lenders to understand what the company does.

Readers benefit too. Every article, guide and announcement published across the network flows automatically into the Boston Made Reader, so nothing gets lost on a site a reader has never heard of.

A free tool to start with

The first question Boston Made asks on any engagement is simple: what does this campaign have to produce to pay for itself? The calculator below answers it in seconds. Adjust any number and the results update instantly.

How to read your results

• Break-even customers is the number of new customers a month’s spend must produce before it earns a dollar of profit.
• Qualified leads shows how many conversations your sales process needs at your current close rate. If that number looks out of reach, improving the close rate is often cheaper than buying more traffic.
• Break-even ROAS is the revenue each ad dollar must return. Anything above it is profit; anything below it is a subsidy.
• Customer lifetime value sets the ceiling on what you can afford to pay for a new customer when repeat business is counted.

What happens next

Over the coming weeks Boston Made will continue rolling out a common header, footer and navigation across its properties so the experience feels like one company no matter where a visitor lands. Business owners who want a second opinion on their numbers can reach the team directly at sales@bostonmade.com, and members can manage everything in one place at app.bostonmade.com.

About Boston Made, Inc.

Boston Made, Inc. is a Delaware corporation and marketing agency that also advises on mergers, acquisitions and restructuring. Its network includes the Boston Made Newsroom, Boston Made Reader, Boston Made Pets, Boston Made Foundation, Fenway Web and other brands listed at bostonmade.com/brands.

Media contact: Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608 · sales@bostonmade.com