Fenway Web: How a Love for Boston Became a Scalable Digital Agency
At its core, Fenway Web exists for one reason: to build digital experiences that actually work. Not just websites that look good on launch day—but platforms that perform, scale, and evolve with the businesses behind them.
Fenway Web is a full-service web design company and creative marketing agency created under the Boston Made umbrella. But its origin story is deeply personal, rooted in place, craft, and the mindset of its founder.
Why the Name “Fenway Web” Exists
Fenway Web didn’t start as a generic agency name. It started as a signal.
Fenway is more than a ballpark—it’s a symbol of:
- Tradition and longevity
- Craft and attention to detail
- A standard that doesn’t bend to trends
- A city that respects builders, not hype
For Nate Strickland, Boston has always represented grit, creativity, and earned credibility. After launching Boston Made and Boston Made Pets, it became clear that something was missing from the ecosystem.
Nate is, at his core, a website developer—someone who understands code, structure, performance, and usability from the inside out. Clients kept asking the same question:
“Can you build this for us too?”
That question is why Fenway Web was born.
Fenway Web became the marketing and digital services arm of Boston Made—built to offer the same level of care and craftsmanship to client websites that Boston Made applied to its own brands.
What Fenway Web Actually Does (and Why It’s Different)
Fenway Web is not a template shop. It’s not a churn-and-burn agency. It’s a craft-driven digital studio focused on long-term performance.
Core Services
- Strategy & Planning
- Business discovery
- Audience analysis
- Platform and tech-stack planning
- Clear roadmaps before design ever begins
- Custom Design & Development
- Fully custom websites (no cookie-cutter builds)
- Responsive, mobile-first design
- Clean UI/UX built for conversion
- WordPress and scalable CMS solutions
- Launch & Optimization
- Page-speed optimization
- SEO best-practice implementation
- Accessibility and performance tuning
- QA testing across devices and browsers
- Ongoing Support & Growth
- Maintenance and updates
- Performance monitoring
- SEO and content guidance
- Continuous improvement—not “set it and forget it”
Fenway Web builds digital infrastructure, not just marketing assets.
The Market Fenway Web Operates In (And Why It’s Huge)
The digital agency and marketing services market is enormous—and still growing.
Market Size & Industry Data
- The global digital marketing agency market is estimated at $410+ billion, with continued growth projected through 2030
Source:
https://www.statista.com/outlook/dmo/digital-advertising/worldwide - The global web design services market is estimated between $50–60 billion, driven by small and mid-sized business digitization
Source:
https://www.ibisworld.com/global/market-size/global-web-design-services/ - In the U.S. alone, there are 100,000+ marketing and web agencies, many competing on price rather than quality
Source:
https://clutch.co/agencies
This creates a noisy market—but also a massive opportunity for agencies that build better, not faster.
The Competitive Landscape (And Where Fenway Web Fits)
Fenway Web competes in a crowded space, but most agencies fall into predictable categories:
1. Large Global Agencies
Examples:
- Accenture Interactive
- WPP / Ogilvy
- Deloitte Digital
Pros
- Massive teams
- Enterprise clients
- Deep resources
Cons
- Expensive
- Slow
- Impersonal
- Overkill for SMBs and mid-market brands
2. Mid-Sized Digital Agencies
Examples:
- WebFX (https://www.webfx.com)
- Blue Fountain Media
- Lounge Lizard
Pros
- Strong processes
- Proven portfolios
Cons
- Often upsell-heavy
- Less founder involvement
- Can feel transactional
3. Freelancers & Low-Cost Shops
Found on:
- Fiverr
- Upwork
- Small local studios
Pros
- Cheap
- Fast
Cons
- Inconsistent quality
- Limited scalability
- Poor long-term support
Where Fenway Web Wins
Fenway Web intentionally sits between these extremes:
- Founder-led strategy
- Custom builds without enterprise bloat
- Performance-first, not template-first
- Long-term partnership mindset
Fenway Web doesn’t sell “packages.”
It builds platforms that grow with you.
Why Fenway Web Exists Inside Boston Made
Fenway Web is not a standalone side business—it’s a core pillar of the Boston Made ecosystem.
Why that matters:
- Every Boston Made brand runs on Fenway Web-built infrastructure
- The agency practices what it preaches—at scale
- Clients benefit from systems proven across real businesses
Fenway Web was built because Boston Made needed:
- Better websites
- Faster iteration
- Tighter brand control
- Measurable performance
Now clients benefit from that same internal standard.
The Boston Influence: Craft Over Flash
Just like Fenway Park itself, Fenway Web is about:
- Longevity over trends
- Function over fluff
- Systems over shortcuts
Boston culture doesn’t reward hype—it rewards execution. Fenway Web brings that mindset into the digital world.
Key Takeaways (Bullet Notes)
- Fenway Web was born from real internal need, not market speculation
- Named after Fenway as a symbol of craft, tradition, and performance
- Built by a founder who is a developer first, not a salesperson
- Operates in a $400B+ global digital marketing economy
- Competes by offering custom, scalable, long-term solutions
- Serves businesses, brands, and creators who want to build once and build right
Final Thought: Why Fenway Web Matters
Fenway Web exists because the internet is no longer optional—it’s infrastructure. And infrastructure needs to be built by people who understand how things actually work under the hood.
Fenway Web doesn’t chase trends.
It builds foundations.
And just like Boston itself, it’s built to stand the test of time.
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