Shareholder Update – Q2 2025

As we continue building Boston Made, Inc. into a forward-thinking, publicly traded enterprise, we remain committed to the principles that define us: transparency, accountability, and resilience. This shareholder update reflects our progress across our family of brands, addresses the ongoing global economic environment—including the re-emergence of tariff policy tensions under the Trump administration—and highlights our continued efforts to grow sustainably in anticipation of our public debut.

Boston Made, Inc. – Championing Transparency for Future Public Trading

To our valued shareholders,

As we continue building Boston Made, Inc. into a forward-thinking, publicly traded enterprise, we remain committed to the principles that define us: transparency, accountability, and resilience. This shareholder update reflects our progress across our family of brands, addresses the ongoing global economic environment—including the re-emergence of tariff policy tensions under the Trump administration—and highlights our continued efforts to grow sustainably in anticipation of our public debut.

BRAND HIGHLIGHTS: A DYNAMIC ECOSYSTEM OF CREATIVITY AND COMMUNITY

We are proud to report steady growth and deepening customer engagement across our network of brands, each of which reflects our core mission to foster entrepreneurship, culture, and localism through retail innovation. Visit app.bostonmade.com/brands to explore the full roster, including:

  • Dalton Dog Wash: Our first brick-and-mortar venture in Dalton, GA is gaining traction. This self-service dog wash merges convenience with community spirit and marks our entry into experiential retail.
  • Boston Made Creative: Serving as a cultural incubator, this brand continues to provide creative tools and opportunities for local makers and storytellers.
  • Bodega Flow, South End Supply, and Hustle Supply Co.: These curated lifestyle brands remain at the forefront of our e-commerce strategy, each growing with a distinct identity that taps into localized demand and emerging consumer trends.
  • Remix Vintage and Color Corps: With circular economy models and sustainable sourcing, these brands are leading our charge into ESG-aligned retail—a key focus area for future investors.

Each of these initiatives is being carefully documented and integrated into our central operating platform to ensure scale, consistency, and brand integrity.

NAVIGATING ECONOMIC HEADWINDS: TARIFFS, TRADE, AND STRATEGIC RESPONSE

The re-introduction of aggressive trade policies by the Trump administration—particularly the reinstatement and expansion of tariffs on Chinese goods—has created a complex environment for consumer brands and importers. In recent months, reciprocal tariffs from China have heightened tensions and increased cost volatility across categories ranging from raw materials to finished goods.

While Boston Made, Inc. has limited direct exposure to overseas manufacturing, we remain vigilant. For brands relying on imported components or third-party vendors, we are diversifying supplier networks, emphasizing domestic production where feasible, and working closely with logistics partners to mitigate delays and cost increases.

This protectionist turn in U.S. trade policy presents challenges, but also opportunities. Our vertically integrated approach and agility allow us to pivot faster than larger incumbents. As tariffs disrupt traditional sourcing strategies, we anticipate a greater demand for brands like ours that emphasize localism, authenticity, and ethical production.

ECONOMIC OUTLOOK: BALANCED OPTIMISM IN A VOLATILE WORLD

We are approaching the second half of 2025 with measured optimism. Key trends we’re monitoring include:

  • Resilient Consumer Demand: Despite macroeconomic uncertainty, demand for niche and values-driven brands remains strong. Our ecosystem is well-positioned to capitalize on shifting consumer behavior.
  • Inflation and Interest Rates: While inflation remains elevated, signs point to stabilization. The Fed’s current rate trajectory suggests modest easing later this year, which could unlock more capital for expansion.
  • Retail Realignment: Brick-and-mortar retail is transforming—not dying. Our investment in experiential spaces like Dalton Dog Wash is strategic, as consumers increasingly seek meaningful in-person engagement.

Internally, we continue to refine our data infrastructure to support stronger financial forecasting, inventory management, and shareholder reporting. Our team is preparing diligently for the transition to public markets with scalable governance, enhanced transparency, and a compelling equity story.

LOOKING AHEAD: A TRANSPARENT PATH TO PUBLIC LISTING

As we prepare for public trading, we reaffirm our foundational belief: transparency is not a tactic—it is a value. It shapes how we communicate with you, how we structure our operations, and how we plan for sustainable, inclusive growth.

We will continue to share financial insights, brand performance, and strategic moves with our shareholders. From governance practices to product innovation, we will uphold the highest standards of disclosure to build trust with future investors and the public markets.

Thank you for your continued belief in our vision. With your support, Boston Made, Inc. is not only building a portfolio of distinctive, high-integrity brands—but a new model for what a publicly traded company can and should be.

Onward,

The Boston Made, Inc. Leadership Team

www.bostonmade.com

Let me know if you’d like a condensed version for email distribution or an executive summary formatted for board review.

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