Building a Portfolio of Digital Assets

• July 5, 2026

For many modern companies, the most valuable things they own cannot be touched. Domain names, websites, apps, content libraries, trademarks, software, audiences, and data can represent a large share of enterprise value. Building a portfolio of digital assets means acquiring, developing, and managing those assets deliberately, so each one strengthens the whole. This article is

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How Boston Made Evaluates New Business Opportunities

• July 4, 2026

Every growing company faces a steady stream of possibilities: new brands to launch, partnerships to consider, markets to enter, assets to acquire. The hard part is not finding opportunities. It is choosing the right ones. This article is part of Boston Made’s February corporate governance and growth series. As a parent company focused on developing

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The Difference Between a Brand, DBA, Subsidiary, and Corporation

• July 1, 2026

Business owners often use the words brand, DBA, subsidiary, and corporation as if they mean the same thing. They do not. Each describes something different: a market identity, a registered trade name, a controlled company, and a type of legal entity. This article is part of Boston Made’s February corporate governance and growth series. As

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How Fenway Web Designed a High-Conversion Website for Browning Insurance & Estate Planning

• June 25, 2026

Fenway Web, Boston Made’s marketing agency, designed and developed a conversion-focused website for Browning Insurance & Estate Planning built specifically for lead capture and CRM integration. More than a visual refresh, the site functions as a digital growth engine—guiding visitors toward action, capturing qualified leads, and delivering them directly into BIEP’s CRM for faster follow-up and measurable results.

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